By Rosemary Althoff
At the end of this short post are two resources I first developed for myself and now offer to you.
- .pdf document titled: “Inexpensive, Large-Scale Book Promotion Strategies for Authors
- Sell-Sheet image
I’ve written several traditionally published books, and I keep on writing. When I was a novice author, I had the idea that you write a book, manage to get it into print form, get a publisher, and watch the sales roll in. Now I know better. No matter what kind of “published” I am, if I want to get my message out AND earn an income from it, I have marketing work to do. Long-term marketing with big goals.
After sampling many books and articles about book marketing, I almost despaired.
Marketing and self-promotion have not been my strength. Also, I have a limited budget. I’m not young. I’m not bursting with energy.
But I’ve had EXPERIENCE. Job-hunting experience. For instance, when my children reached college age, I searched for a management position that paid well. And I found one. What I did to get the job I needed is also what I can do to promote myself, my books, and my helpful message to a broad audience. The hunt involves three major steps:
- Know what you uniquely have that helps the people who need someone like you.
- Identify and contact people or companies and offer your services.
- Keep track of who was contacted and how they responded.
There’s plenty more to book promoting. The know-how and to-do lists are endless. But the good news is: “You don’t have to do it ALL.” You choose your set of the to-do items that fit who you are, what you want, what you can afford. I sketched out, brainstormed, and formed a general task list for myself. The draft document is available for you to read and use. Just click on the button to download a short .pdf version of the article: “Inexpensive, Large-Scale Book Promotion Strategies for Authors.” I’m also showing a Sell-Sheet for my Christian sci-fi series, “A Soul’s Warfare.”
Let me know if what I’m offering helps you. Also, offer questions, comments, or criticisms as needed.
Wishing you the very best success with your own works! Jesus bless you.
Rosemary
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